CRM
Technology can be a powerful tool to help you expand and manage your business. Well designed systems can ensure that vital customer details are at your fingertips, so that each and every sales call can be targeted effectively.
Administrative processes can be automated, enabling you and your staff to concentrate on building your business by keeping existing customers happy, and signing up new customers more efficiently. The collective term for this type of system is Contact Management or Customer Relationship Management (CRM).
Great Customer Service
Maximising sales from existing customers is much easier and more profitable than just winning new customers to maintain your revenue stream. Looking after your customers and giving them exactly what they want, when they want it, i.e. great customer service, is a powerful way to ensure repeat business and a loyal customer base. In order to provide great customer service it is important to have accurate and detailed information. Information needs to be stored and processed using simple but effective software that supports customer contact information and complete communication history with your customer
Total Integration
To build a really powerful customer management solution your customer database needs to be integrated with communications tools like email and word-processing. It also needs to access some aspects of your accounting system – for instance, it may be appropriate for your staff to know if they are dealing with a bad debtor before they process any new orders. When a customer places an order over the phone, an order confirmation and sometimes a pro forma invoice needs to be raised. If these processes are handled automatically your sales person can get on with taking the next order instead of being distracted by mundane paper work.
A Flexible Service
Our experience with many CRM products enables us to recommend the most appropriate solution to your business; one that takes into account your existing processes, systems and data as well as your future requirements.
Once the software has been selected, we assist with the implementation, training and on-going support. Where appropriate we design and develop routines to integrate CRM with other aspects of your business such as accounts procedures and website data capture.
